Snipp Survey Finds AI is Reshaping the Shopper Journey, with 61.8% of AI Users Having Purchased After an AI Recommendation
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39.4% would be more likely to try new brands if AI consistently helped them find better products, prices or promotions.
60% confidence83.6% have used AI to discover a product, brand or service they were previously unaware of.
60% confidenceConsumers are increasingly turning to AI to discover products, compare options and make purchase decisions; what is changing is the role AI plays in the journey from consideration to purchase, and AI already influences those decisions for a meaningful share of regular AI users.
60% confidence41.6% say an AI assistant is one of the places they typically start a product search, versus 71.6% for traditional search engines and 45.1% for Amazon or another retailer; AI was selected more often than brand websites, social media, YouTube and in-store search.
60% confidence71.3% have asked AI to find a promotion, discount, coupon or deal, and 63.2% say AI has saved them money on a purchase.
60% confidence61.8% of respondents have purchased a product after receiving an AI recommendation, and another 25.9% would consider doing so.
60% confidence58.1% use AI to compare products, the most common shopping use measured in the survey.
60% confidence85.3% trust AI-generated product recommendations at least somewhat, but 69.2% are concerned recommendations could be influenced by brands, retailers, advertising or paid placements.
60% confidence81% expect AI to at least moderately change the way they shop over the next two to three years.
60% confidence