ING rolls out global subscription banking model
View original at globenewswire.comING rolls out global subscription banking model ING rolls out global subscription banking model ING today announced a new global subscriptions model designed to make daily banking easier and deliver greater value for customers…
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ING sees a real opportunity to create value for customers and acted on growing customer demand for simplicity, transparency and lifestyle-aligned benefits
60% confidenceING is already seeing strong early interest from customers in the markets where the subscription model has launched
60% confidenceCustomers want everyday banking to be simpler, designed around their lifestyle and with more flexibility, based on extensive customer research
60% confidenceING's customer research shows a growing demand for simplicity, transparency, and benefits that fit everyday life
60% confidenceING's management of ESG material risk is 'Strong' with an ESG risk rating of 18.0 (low risk)
60% confidenceThere are already 3 million customers enjoying the benefits of the new subscription plans, including customers migrated from existing offerings
60% confidenceMSCI upgraded ING's ESG rating from 'AA' to 'AAA' in October 2025
60% confidenceThe subscription model move marks an important step in ING's strategy to evolve from product-based banking towards more relationship-based customer propositions
60% confidence
