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Source document· March 5, 2026

Customer Data Platform Company Evaluation Report 2025: Salesforce, Oracle and Adobe Lead with AI-Driven Customer Insights, Real-Time Data Integration and Privacy-First Personalization

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Customer Data Platform Company Evaluation Report 2025: Salesforce, Oracle and Adobe Lead with AI-Driven Customer Insights, Real-Time Data Integration and Privacy-First Personalization Company Logo The Customer Data Platform Companies Quadrant offers an in-depth analysis of the global Customer Data Platform (CDP) market…

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Over 100 companies were evaluated with the top 25 recognized as quadrant leaders in the Customer Data Platform market
80% confidence
Third-party cookie deprecation is accelerating the shift toward first-party data via CDPs
80% confidence
The global customer data platform market is projected to witness substantial growth between 2025 and 2030
80% confidence
AI-powered CDPs can drive hyper-personalization
80% confidence
High setup and integration costs hinder CDP adoption among mid-sized companies
80% confidence
Accurately resolving identities across devices and sessions remains technically complex
80% confidence
A customer data platform (CDP) is a technology solution that consolidates customer data from various channels, systems, or sources into a unified, real-time customer profile
80% confidence
Advancements in AI and machine learning are expected to further accelerate the expansion of the CDP market
80% confidence