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Source document· March 18, 2026

comScore (SCOR) Q4 2025 Earnings Call Transcript

View original at finance.yahoo.com

comScore (SCOR) Q4 2025 Earnings Call Transcript Image source: The Motley Fool. DATE Tuesday, March 17, 2026 at 5:00 p.m. ET CALL PARTICIPANTS Chief Executive Officer — Jonathan Carpenter Chief Financial Officer — Mary Curry [Unspecified Executive] Need a quote from a Motley Fool analyst?…

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Cross-platform measurement solutions helped drive nearly 25% year-over-year growth across key technology clients
60% confidence
comScore's unique digital panel assets allow direct observation of millions of AI search and AI chatbot interactions every single month
60% confidence
CCM saw encouraging early adoption from launch through year-end, with usage headed in the right direction and more product features planned for 2026
60% confidence
Revenue in Q1 2026 is expected to be roughly flat compared to Q1 2025
60% confidence
Total revenue for 2025 was in line with guidance given on last quarter's earnings call
60% confidence
Currency conversations in the local market continue to go well with clients looking to transact more holistically against comScore's offering, with good success in 2025 and early 2026
60% confidence
comScore is the only place to buy local audiences or local advanced audiences at meaningful scale
60% confidence
Cross-platform solutions drove 24% growth and local TV offering had double-digit growth
60% confidence
Cross-platform growth in Q4 was impacted by a strategy shift of one large retail media client, resulting in just under 10% growth versus higher growth in previous quarters
60% confidence
Double-digit growth in cross-platform is projected for 2026
60% confidence
The recapitalization frees up $18 million in dividends annually, better positioning the company to invest in cross-platform products
60% confidence
comScore led the industry shift to big data TV audience measurement with over 10 years of experience
60% confidence
The media landscape has fundamentally changed with attention fragmenting across AI-driven environments, walled-off platform data, and social creators commanding audience share rivaling traditional media
60% confidence
2025 was a solid year with meaningful progress as comScore developed cross-platform capabilities to become the industry standard for modern measurement
60% confidence
The recapitalization transaction was the first step in transforming comScore, enabling evaluation of additional strategic actions to streamline capital structure, enhance financial profile, unlock growth and drive shareholder value
60% confidence
Some of the largest broadcasters and technology companies in the world have already signed on to CCM, and comScore is just scratching the surface
60% confidence
comScore saw increased usage of cross-platform audience product Proximic and expanded partnerships in Q4, with more announcements expected in early 2026
60% confidence
comScore was the first company to make digital audiences measurable at scale and pioneered combining big data and panels more than a decade ago
60% confidence