HUMAIN AND ADOBE ANNOUNCE GLOBAL STRATEGIC PARTNERSHIP TO BUILD AI MODELS AND AI-POWERED APPLICATIONS TUNED FOR THE ARAB WORLD AT THE U.S.-SAUDI INVESTMENT FORUM

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• We are building a new creative intelligence that understands our language, our values, our heritage, and our future with Adobe. With the addition of Qualcomm into the collaboration, we will redefine the silicon that powers the next era of generative AI. Together, we are leading in developing creative AI for a new global era.

  80% confidence

• HUMAIN believes the future of image, video, and immersive content demands new architectures designed for real-time, ultra-low-latency creative generation

  80% confidence

• Partnership will empower over 400 million Arabic speakers globally with the most advanced generative AI for the Arab world

  80% confidence

• Adobe's creative leadership and HUMAIN's AI infrastructure are accelerating the next era of culturally intelligent generative AI. Utilizing Qualcomm's energy efficient AI200 and AI250 advanced data center solutions, HUMAIN can deploy large language and multimodal AI inference workloads – including diffusion-based image and video inference – to empower millions of content creators, with the flexibility to seamlessly extend from cloud to device.

  80% confidence

• Creative expression has never been more impactful or accessible with AI, unlocking new possibilities for creators and enterprises across the Arab world and globally. The combination of Adobe's leadership in creativity and AI innovation paired with HUMAIN's cultural intelligence and hyperscale infrastructure will deliver huge impact across the region and beyond.

  80% confidence