Mattel outlines 3%–6% net sales growth for 2026 as it acquires Mattel163 and invests $150M in digital and strategic initiatives

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• Mattel has reached agreement with NetEase to acquire full ownership of Mattel163 mobile games studio for $380 million valuation, with $159 million purchase price for NetEase's 50% interest

  80% confidence

• 2026 will be an important year for Mattel as we implement our new brand-centric strategy to grow our IP-driven play and family entertainment business

  80% confidence

• U.S. gross billings in December ended up growing less than we anticipated, impacting our full year results relative to expectations

  80% confidence

• We are expecting those investments to be self-funding in 2027 and beyond and drive accelerated growth in profitability

  80% confidence

• Mattel163 acquisition is very important strategic acquisition and highly accretive deal already upon closing immediately, both financially and strategically

  80% confidence

• What is unique about mobile games is that for a relatively low amount of investment, you can develop high-quality games

  80% confidence

• It's all about December in the U.S. not growing as much as we expected... we are in a good starting position for 2026

  80% confidence

• Barbie is the #1 doll in the industry... it will return to growth -- healthy growth in 2027

  80% confidence

• We are very confident in Barbie's strength... and that it will return to growth in 2027

  80% confidence

• We saw an elevated retail promotional environment in Q4... retail inventories finished lower in absolute terms compared to prior year

  80% confidence

• In the fourth quarter, we achieved 6% growth in gross billings, including 7% in North America and 4% internationally

  80% confidence

• In 2027, we expect to achieve growth of mid- to high single digits in constant currency in revenue and double digits in adjusted operating income

  80% confidence

• We are aiming for 50% gross margin in 2026

  80% confidence

• We expect all of these investments in aggregate to be profitable and accretive and contribute to bottom and top line in 2027

  80% confidence